Sully’s Brand Raises Over $50,000 in Wake of Boston Marathon Bombings

boston marathon bombings

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Sully’s Brand knew they had to do something after the Boston Marathon bombings. They knew they had to give back to a grieving community the only way they knew how: by creating a t-shirt everyone wants, and donating all proceeds of the sales to the One Fund.   Chris Wren opened Sully’s Brand, a t-shirt and souvenir company in 1999. They typically sell off-the-wall slogan t-shirts stating things sarcastic Bostonian’s think, such as “Keep Calm and Bergeron,” “Obi-Wan Jacoby,” and “You Got Rondo’d.” Aside from the comedy, Sully’s Brand finds a way to keep their finger on the pulse of what is happening in Boston. The Boston Marathon bombings were certainly not to be left out of the conversation starters on their shirts.

The days following the bombings were filled with solemnity.  Something significant that matched the magnitude of what we all experienced on Patriots’ Day. Wren decided to create a T-shirt that said it all, “Believe in Boston.”  This shirt conveyed that we would rebound from this tragedy through a show of strength, dignity, and community. As one of the first products put out to support the One Fund, the shirts quickly sold out. Sully’s Brand employees could barely keep up with demand, working plenty of overtime to fulfill orders.

All proceeds from each $20 t-shirt go directly to the one fund, “to raise money to help those families affected by the tragic events of the Boston Marathon,” states the mission statement of the organization developed in conjunction with Governor Deval Patrick and Mayor Thomas M. Menino. John Hancock, a company located near the Boylston Street bombings, was one of its first donors.

Sully’s raised well over $50,000 selling 5,000 plus t-shirts, and counting, for the One Fund.  If you would like to purchase one of these shirts visit the Sully’s Brand T-shirts at

Sully’s Brand has a strong reputation as a company that gives back to their community. Since 2004 they have supported golf tournaments, and put together gift baskets for silent auctions. Previous non-profits that Sully’s donated  items to for fundraising, include the Gabe Kapler Foundation, which raises awareness about domestic violence, the Claddaugh Fund, that benefits a number of non-profit organization such as the Gavin House, a recovery house for those affected by alcohol and drug addiction and the Dorchester Boys and Girls Club, among many others. Sully’s does not just sell t-shirts; they also sell lanyards, bracelets, and cell phone cases.

Please support this great company and the city of Boston all at the same time by heading over to

Stay strong Boston!

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